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As the Internet becomes more prevalent in today’s society, it has become commonplace to turn to the Internet for almost every aspects of our everyday life. From shopping, finding a good restaurant, researching products, even seeking answers for everyday questions. So your presence on the web is definitely a priority. But presence is not enough – it better be looking good. Here’s Why:
You only have one chance to make a first impression. It’s pretty much similar with our everyday life, we do judge people based on their first impression. If your website is looking unprofessional or confusing, that’s the impression visitors will have of your business. So in other words, good design gives any website a stronger chance of success. There’s even a study about this from Xiamen University in China, which shows:
“Recently, studies have begun to show that aesthetic qualities such as color, graphics, and the layout of a Web site can play an important role in improving consumer shopping experiences. From a theoretical perspective, our findings not only establish consumer shopping value as a key business value of Web site aesthetics but also enrich the current knowledge on the contingent effect of Web site aesthetics for utilitarian and hedonic products. From a practical perspective, the findings provide guidance for online vendors to provide their customers with better service in the form of properly designed aesthetic Web sites.“
Having a quality web presence is essential to a successful online endeavour. Just as having a quality resume is essential for a job seeker trying to get that first interview, having a quality professional website is essential in getting that first call from a prospect. Therefore, it is essential that your website reflects who you are, your qualities and the personality of your business.
Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). This means people tend to stay longer on a better quality websites. If your website design is responsive/mobile friendly, it means you will have even more audience. Even Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
Our goal is to aid you in developing a more successful web presence. We will equip you to better reach your audience. The more educated you are in your approach the more likely you will be to succeed in your efforts. And ultimately, the more successful you will be in making your business stand out in your unique marketplace.