160 Robinson Road, #14-04 Singapore Business Federation Centre - 068914, Singapore
Jalan Merta Agung, No.25,
Kerobokan Kelod, Badung, Bali - 80361, Indonesia
On our previous interview with Communication Arts, we've explained the Story behind the revamp project of our corporate website. And now we get a chance to tell the story behind our new campaign, what drives us, what it's about, and we talked a bit about the design and technology aspect of the landing page. And here's the story.
The pandemic has affected many businesses worldwide, forcing them to review their business strategies to overcome the crisis. It’s not easy for anyone, but it’s even more difficult for companies that still rely on the traditional way of doing things: selling offline, advertising on print media, relying on walk-ins—the list goes on. We have seen many local businesses closing their doors for the last time, and their number just keeps growing.
The only way businesses can succeed in a post-pandemic era is through digital transformation. It’s no longer a “nice-to-have” strategy but the very key to a company’s survival. But it’s not as easy as it sounds: digital transformation, for most, means changing business models entirely. For some, they will have to face drastic changes in their company cultures, and be open to experimentation and failures.
That’s where we come in. We want to help businesses get through the post-pandemic era and help them transform to digital. We’ve been in the digital landscape for more than 10 years; we have the team and expertise to help businesses undergo a digital transformation.
We wanted to bring up the “dark” side of the problem—hence the colors, the static effects and the RGB-color-shifting effect as you scroll through the site. At the same time, we used a fluid-scrolling effect on the images to make it more playful and represent how companies need to be more “fluid” in nature when undergoing digital transformation. One more detail is the blue cross symbol, which represents digital aid.
When you scroll through the page, you’ll notice a black rectangle on the background that rotates as we scroll. That represents a business or individual free falling through the webpage. And when it reaches the very bottom, it lands perfectly on the call-to-action: Let’s Talk. Basically, we wanted to show our empathy to those who are falling, and when they’ve hit rock bottom, we’re here to help.
Read the full Story here.