The Body Shop’s new Enrich Not Exploit™ Commitment is dedicated to enriching their people and products as well as the planet, working fairly with farmers and suppliers and helping communities thrive through their Community Trade programme. Their aim is to be the world’s most ethical and truly sustainable global business.
/ The Beauty Journal
Re-inventing the way people browse beauty products.
Instead of using the traditional way — the user browse the products assuming they already know what they need — We let them edit their looks via an AR beauty editor — Like skin tone, smoothness, lip colours etc, and using AI technology, we offer products that will help them achieve the edited look in real life.
/ The Values App
Enrich Not Exploit™
To bring up their core values, we created an engaging values app, that allow Customers to do good. There are 2 main stakeholders on the app — NGOs, who will be posting causes and campaigns, and the Users who will take action on those campaigns.
/ The Mobile Commerce
Engaging Mobile Commerce Experience.
We believe that today people prefer simplicity rather than complex apps. We need to take a step back and rethink — “what do we really want to achieve” and “what the costumers really care about”.
/ The Website
Along with the refreshment of the Mobile App, we design a clean, intuitive Website with colourful set and playful illustrations. We also incorporate their Value section onto the site and invented "The Body Shop Stories".
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