What is Website Revamp?
Revamping is the process of changing the information on your website, as well as the UI and UX design and content, with the goal of improving conversion rates and SEO positioning. Consider a website revamp as an investment property that needs some make-up appearance but with good bones. With a revamp, we will change the look of your site to make it look new, fresher, up-to-date, consistent with your brand, and more user-friendly.
It may feature updated visuals, designs, layouts, color schemes, and content (information architecture). The aesthetics and user experience of the website can be improved by redesigning the website. Moreover, it can be used to reach new audiences and increase website traffic.
"Revamping your website will get you more relevant traffic, more leads, and more sales"
The Difference Between Website Revamp and Website Redesign
Your company's main home is its website. And in order to function optimally, it needs regular care and maintenance, just like a real home. Sadly, nothing lasts forever, your website will start to look outdated as technology evolves and your company's website needs change. Maybe it looks a little outdated. Maybe it includes information that is no longer appropriate? It may not work as well for you as it used to, or maybe you're just ready for a change. Whatever the cause, updating or revamping your website will result in a better one.
The goal of both website redesign and website revamp is to create a comprehensive website. Here is a comparison that highlights the differences between website revamp and website redesign:
If you just want to update your content and information to increase your conversions or SEO ranking, you can change your website:
It costs less than redesigning a website. The most economical fix for a website is revamping.
Time Required (Lead-time)
The structure along with the layout of the website will be preserved. Update only website content and elements so less time is required.
It focuses primarily on updating or improving web content in terms of company information, product/service information, web banner design, and the development of new pages. The majority of the time, content management systems (CMS) for websites don't alter. The former website's header, footer, and whole online navigation menu will all be retained.
Applications/Software for Website Revamp
A content management system (CMS) featuring web-building plugins for Drupal and WordPress.
Creating a new website is sometimes necessary because you need a better idea, a new marketing goal, a new brand identity or business concept, or your current website is not mobile friendly, in which case rebranding and redesigning are needed to increase the company's online visibility and web usability.
The cost will exceed the cost of a website revamp.
Time Required (Lead-time)
Due to the relocation of the CMS, it will take a longer time to complete the website. In addition, new color schemes and website concepts should be introduced.
Rebranding & Repositioning The Business Goal.
The web design agency will research the company's goals before developing a fresh design concept, brand identity, and useful marketing framework.
For the brand's cutting-edge website, the web designer and web developer typically collaborate to build a fresh idea identity design, online content structure, and user interface design.
Software to Redesign Websites
Create a new layout draft using Adobe Photoshop, Adobe Illustrator, or Figma, then develop the website using a content management system.
Why It’s Important to Revamp Your Website
1. Increase Website Rank
Consumers blindly trust Google search results, so when you don't update your website frequently, you risk losing your most important digital asset - your Search Engine Results in Position (SERP), which determines your ranking in Google searches. Therefore, Google is aware of your business satisfaction. A lower position can substantially impact your business growth and revenue given that Google is estimated to account for 65% of all searches.
2. To Ensure Website Security
Take another thorough look at the security intelligence on your website if you are still wondering about your website's security and looking for the right response. Your website is a product of the hard work you have put in, your source of income, a platform to market your company, and your company's main home.
An average of 30,000 websites are hacked each day, which has grown to be quite common. If your company is experiencing this, it may be a very expensive lesson. It only takes one such incident to damage your company's reputation and cause a decline in your business for years. In this dangerous environment, don't wait for your website to be hacked. Website redesign will help you to improve your website security. The developer will check and fix any bugs while working on your website.
3. Website Realignment with Marketing Purpose
As your company grows, your sales and marketing goals will continue to evolve and change and you need to be able to keep up with them. Your chances of losing customers are high if you don't present a thriving, modern, and cutting-edge business while competitors promote their own growth. You can include a completely new line of goods, cutting-edge technology, or interesting elements such as blogs, events, polls, etc. Such interactive technologies are great for capturing audience attention and creating brand equity.
"Your website is a product of the hard work you have put in, your source of income, a platform to market your company, and your company’s main home"
Sign Your Website Need to Revamp
We all have a tendency to cling to things for too long. In business terms, this translates as a failure to innovate, which may easily cause you to lose your next potential customer. Digital marketing is in a period of continuous change and gradual evolution. To increase internet traffic and keep your website fresh, you need to keep it updated.
Also Read: The Ultimate Guide to Digital Marketing
Let's take a look at the indicators when you need to revamp your website:
1. Outdated Branding
It's crucial to communicate your brand's message consistently across your whole website. Your website design and content should accurately represent any recent rebranding efforts or future refinements to your brand philosophy and image. You can even notify your customers about the rebranding process because it encourages audience involvement and builds trust. Every customer appreciates that adjustments are being made to improve their experience and ensure the audience's satisfaction.
2. It's old
If your website hasn't gone through significant modifications in a while, it's likely that it's no longer following the latest best practices, especially in terms of accessibility and responsive design. Even if you just need to make changes to the design, it's time to rebuild it.
3. A high bounce rate
One of the key indicators that it's time for an update is a consistently high bounce rate. It typically indicates that the user experience is subpar and that customers are not finding the data, goods, or services they need.
4. Technical problems
A website revamp is necessary if your site is taking too long to load, looks terrible on mobile devices, or has any other serious technical problems.
5. Not Mobile Friendly
There's no denying that most of the traffic to your website comes from mobile users. Since using a mobile device is simpler and can be done from anywhere, you should update your website to make it more mobile-friendly. On phones, tablets, and other devices, your website should be easy to navigate. Heavy websites take a long time to load and will actually have a serious impact on your potential clients and customers.
Website Revamp Strategy:
1. Create a Successful Action Plan
Understand the reasons why you want to do it before you start. To develop a successful website revamp plan, you need concrete and measurable goals and objectives. Goals can include things like increasing your lead conversion rate by a certain percentage, improving traffic statistics, improving SEO, creating more ads, and more, depending on the type of website you're running. Each goal requires a unique strategy that should not be compromised. To set it up, there are pre-prepared project management templates.
2. Analyze The Current Website.
You must first decide which portions of the layout need fixing before you improve them. Audit the website carefully and list the modifications that you want to see. Your study should provide an explanation for issues like "what makes it ugly and unattractive?" and "why is it difficult to navigate?"
Following the study, you will be aware of the components that the website revamp shouldn't have. When you use software to enhance your strategy for the best results, this method will enable better decision-making later on.
3. Know Your Target Audience
Even with the best user interfaces, a website will be ineffective if it doesn't function properly when used and has a layout that's difficult to understand. Success depends on understanding your customers. After all, the website you create is for the consumption of your audience.
For example, virtual galleries focus almost exclusively on photos because they are meant to display works of art. However, websites don't take advantage of what features work for them if a company tries to sell paintings online thus adversely affecting sales. Then the website must be made according to the intended audience.
4. Keep an Eye on Your Rivals.
Industry, competition, and audience all have an impact on website design. There is no doubt that it is typical to detect certain similarities between the corporate websites of rival companies. Given that your competitors' target markets are usually the same, borrowing ideas from them is the right strategy.
Of course, that doesn't mean that you duplicate it verbatim. But you can perform better if you adopt your competitor's strategy and innovate to make better results.
5. Implement Revamp
Execution, the final step in a website change plan, requires precision. Make sure the plan is followed whether you decide to do it yourself or hire someone to help. If a professional manages the task, be sure to clearly state all of your requirements to prevent misunderstandings and discrepancies.
5 Benefits of Working with an Agency
1. Get access to Expert Advice
It's possible that your company doesn't have the in-house web design skills needed to do a website revamp. Working with an agency gives you instant access to specialists who will check your website to provide the updates it needs. They will provide reliable advice on everything from the ideal CMS platform for your business to SEO best practices that will make your website stand out from the rest.
In addition, your web designer can provide impartial advice and improvement suggestions. Web agents can intervene and make additional adjustments that complement your branding while providing the changes your website needs to be attractive and effective. It maintains the trust of your audience while offering a new design and better user experience.
2. Obtain Long-Term Development and Support
Best practices and trends in web design are always changing. When you collaborate with a web development team, you can keep an eye on the trends in web design to make sure your website stays up to date, interesting, and relevant.
Additionally, having a dependable web design partner gives your team a strong resource to use at any time when your website has technical problems that call for more difficult fixes. When your internal team may not have the resources or ability to resolve technical issues, having a web agency on hand might help to lessen the burden.
"Keep an eye on the trends in web design to make sure your website stays up to date, interesting, and relevant."
3. Maintain The Effectiveness of Your Marketing Team
From communicating with audience members to raising brand awareness, your marketing team is concentrated on a variety of duties. They could not have the time required to thoroughly examine your website and make the necessary adjustments. A web design company, on the other hand, can concentrate on improving your website while your marketing staff handles the crucial daily tasks that keep your outreach efforts in motion.
4. Make Your Website Look Special and Unique
Companies trying to build their websites internally often rely on the pre-programmed templates their CMS provides, which can sometimes result in a generic or unattractive website. On the other hand, a web design partner may be better equipped to develop a personalized custom website that meets your business needs while helping you stand out from other businesses.
As opposed to having a basic, generic website that is constantly in need of major modifications, having a web design partner with personalized development will give your company a more durable and effective digital presence.
5. Effectively Reflects Your Brand.
One of the most important marketing and outreach tools you have is your organization's brand. Good branding creates client's loyalty, builds a good reputation, and ensures that your brand is trustworthy.
When you update your website, consistent branding is very important to maintain audience trust. Your website should align with your company logo, color scheme, fonts, and other distinctive aspects that convey your vision and goals as it will serve as the centerpiece of your digital marketing.
Web developer agencies will be able to incorporate your brand while following the latest best practices in a way that engages your audience, accurately represents the brand, and projects a credible public image.
"Good branding creates client’s loyalty, build a good reputation, and ensures that your brand is trustworthy"